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ScanGoal › Bookmakers

Best Bookmakers 2026

ScanGoal's independent rating of the world's best bookmakers. We compare bonuses, margins, limits and live streaming. Click any for the full review.

18+ — Gambling is for adults only. Bet responsibly.
#1

Bet365

★ 9.5 UKGC Min deposit: £10
Bonus: Bet £10 Get £30

World's largest bookmaker. Best live streaming.

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#2

Pinnacle

★ 9.0 Curaçao Min deposit: $10
Bonus: No bonus — 1–2% margin

Industry-lowest margin. No account restrictions.

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#3

Betfair

★ 8.4 UKGC + MGA Min deposit: £5
Bonus: Bet £20 Get £20

World's largest betting exchange. Back and lay bets.

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#4

William Hill

★ 8.5 UKGC Min deposit: £10
Bonus: Bet £10 Get £30

British institution since 1934. Excellent horse racing.

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#5

Betway

★ 8.5 UKGC + MGA Min deposit: £10
Bonus: Bet £10 Get £30

Major sports sponsor. Strong football and esports.

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#6

888sport

★ 8.2 UKGC Min deposit: £10
Bonus: Bet £10 Get £40

Part of LSE-listed 888 Holdings. Generous bonus.

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#7

Unibet

★ 8.0 MGA + UKGC Min deposit: £10
Bonus: £40 Welcome Bonus

Kindred Group. Popular across Scandinavia and Europe.

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#8

Bwin

★ 7.6 Gibraltar + MGA Min deposit: £10
Bonus: Bet £20 Get £20

European brand, historic football sponsor.

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See also: Russian bookmakers →

18+  Gambling should be fun. Never bet more than you can afford to lose.