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ScanGoal › Bookmakers › William Hill

William Hill

★ 8.5 / 10
Updated: 2026-05-01 · ScanGoal Review

About William Hill

Founded in 1934 by William Hill himself, this company has over 90 years of history and is one of the most recognized bookmaker brands on the planet. Now part of the 888 Holdings / Evoke plc group. Licensed by UKGC. Strong on British horse racing, football, and golf.

Key Parameters

Welcome OfferBet £10 Get £30 in Free Bets
Min Deposit£10
Sports30+
LicenseUK Gambling Commission
ScanGoal Rating8.5 / 10

Pros & Cons

Pros

  • 90+ year history — trusted brand
  • Excellent horse racing coverage and specials
  • Price Boost promotions on selected matches
  • Strong football markets

Cons

  • Live streaming less extensive than Bet365
  • Interface feels dated vs newer competitors

Visit williamhill.com →

Frequently Asked Questions

Is William Hill licensed?

Yes, licensed by the UK Gambling Commission. Also holds Gibraltar and Irish licenses.

What is the William Hill welcome offer?

Bet £10 on sports at odds 1/2 (1.50) or higher, receive £30 in free bets.

Is William Hill good for horse racing?

Yes — William Hill has one of the best horse racing offerings in the UK, including major festivals and ante-post markets.

What is the minimum deposit?

£10 minimum deposit via debit card, PayPal, or bank transfer.

Does William Hill have a mobile app?

Yes — iOS and Android apps with full functionality.

Does William Hill offer cash-out?

Yes, cash-out available on selected pre-match and live markets.

What sports does William Hill cover?

30+ sports: football, horse racing, golf, tennis, cricket, boxing, and more.

Are William Hill odds competitive?

Competitive on UK sport — margin around 5–7% on football.

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